Pips Optical Place
Your Local Lilydale Optometry Family
A Family Practice Built on
Vision & Values
Pips Optical Place has been a cornerstone of Lilydale's eye care community for over two decades.
What started in March 2000 as a collaborative practice has grown into an award-winning, family-owned optical boutique that the Yarra Valley trusts with their vision.
In July 2015, we officially became Pips Optical Place, and we've been honoured to serve our community ever since with the same dedication, expertise, and personal touch that families deserve.
What started in March 2000 as a collaborative practice has grown into an award-winning, family-owned optical boutique that the Yarra Valley trusts with their vision.
In July 2015, we officially became Pips Optical Place, and we've been honoured to serve our community ever since with the same dedication, expertise, and personal touch that families deserve.
Our Story
In 2024, we were thrilled to be recognised as the Best Eyewear Store in the Yarra Ranges – an honour that reflects our commitment to quality, service and our local community.
What Makes Us Different
Expert Eye Care You Can Trust
Our team of qualified optometrists and optical dispensers stay current with the latest technology and techniques because your vision deserves the best care possible.
A Curated Collection of Unique Frames
We pride ourselves on offering something different. Our frame selection features colourful, distinctive designer eyewear you won't find at every optical store. From high-end fashion labels like Calvin Klein and Police to unique European brands like Etnia Barcelona and La Font, we help you express your personal style.
Customer Service that Shines
Family-Focused, Community-Minded
Our Speciality:
More Than Just Glasses
Beyond traditional optometry, we’ve developed expertise in specialty vision solutions. Our Pips On Target division offers precision prescription shooting glasses for competitive shooters and sports enthusiasts – a unique service that reflects our commitment to meeting specialised vision needs.
Meet us
in Lilydale
Visit our welcoming practice at 240 Main Street, Lilydale, where we combine small-town warmth with professional expertise. We're proud to be part of this community and look forward to caring for your family's vision for years to come.
